Why Data-Driven Events
Are the Future
Digital Lead Capture & Trade Show Analytics.
Analyze visitors in real time and improve your event KPIs.
The Status Quo:
High effort, little usable data
Trade shows consume time, money, and creativity
but often fail to deliver clear results.
No sustainable
use of data
Event data is used once and never fed into future strategies.
Learnings are missing — potential for optimization and reuse is lost.
No real-time overview
Visitor flows and behavior patterns are only visible after the event — too late for operational interventions.
Opportunities for steering, optimization, and conversion remain untapped.
Leads without context
Contact data alone doesn’t tell the full story.
Without situational relevance and smart segmentation, potential leads are missed or wrongly prioritized.
Lack of targeted follow-ups - valuable leads go to waste.
These problems weaken every event.
Target groups remain invisible
Demographics, interests, and regional trends stay hidden.
Marketing strategies lack precision — relevant segments go unaddressed.
No measurable RO
Without a unified data foundation, it’s impossible to prove reach, engagement, or conversions.
Sponsors, stakeholders, and budget owners lack solid evidence of success.
Manual processes limit efficiency
Manual data collection, system silos, and disconnected tools increase operational workload.
Resources are bound to tasks that could be automated.
The Game Changer: TRAKKER
TRAKKER makes event data visible, actionable, and instantly usable.
Visitor flows, interests, leads — for organizers and exhibitors who want to
fully understand and optimize their trade show performance.
Real-Time Heatmaps
& Visitor Paths
Digital
Lead Capture
Live event KPIs
for optimization
Seamless CRM Synchronization
Get More from Your Trade Show
5 steps to leads, insights & impact.
As an innovative tracking tool, TRAKKER delivers precise trade show analysis and high-quality event KPIs — with just one tracker per visitor.
No app. No scanning. No hassle.
Real-Time Trade Show Analytics
TRAKKER tracks movement, dwell time, and interactions with centimeter-level precision — live and on-site.
Movement data is automatically linked to registration information and external systems (e.g., HubSpot, Salesforce) – delivering leads with real context (location, industry, interests, origin).
Data-Driven Audience Activation
Use TRAKKER to analyze and activate your trade show performance directly: via mailing, CRM export, or social ads.
All data is campaign-ready, deeply segmented, and instantly transferable into marketing automation or CRM systems.
Strategic Insights
What worked? Who engaged? Where did your best leads come from?
TRAKKER gives you real answers — so you can optimize content, fine-tune your messaging, and run geographically targeted campaigns.
Make every trade show your best investment.
Digital Lead Capture
Lead generation at trade shows runs automatically: every visitor is detected, segmented, and provided as a qualified trade show lead.
Through precise visitor analytics, TRAKKER identifies thematic interests based on time spent in specific zones (e.g., “Automotive”) and enriches audience profiles, graphs, and lead lists – with zero manual effort.
Performance Optimization
Measure the impact of your booth with our trade show analysis software: frequency, dwell time, interactions, and heatmaps show what works — and when you’re understaffed.
Plan staffing, lead goals, and booth design based on evidence — for maximum on-site impact.
As an organizer, you can evaluate and optimize entire hall layouts and thematic zones.
TRAKKER delivers value at every level
Exhibitors increase their ROI with precise analytics, targeted marketing, and actionable insights.
Organizers & agencies unlock new revenue streams and create digital value by offering profitable analytics to their exhibitors.
Visitors benefit from personalized content and services – for a modern, relevant event experience.
Rethinking Event Marketing
Data-driven. Automated. Efficient.
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Identify Weak Points in Real Time
Use precise event tracking to detect inefficient areas instantly – from booth design to staffing.
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Intelligently Manage Visitor Flow
Guide visitors dynamically across your space – with live data for optimal space and personnel planning.
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Fine-Tune Based on Target Groups
Continuously adapt your trade show strategy – based on dwell time and interaction insights.
More conversions.
Less effort.
Regional Campaigns
Use geographic and demographic data to run marketing campaigns exactly where your audience is.
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Targeted messaging increases campaign performance.
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Heatmaps reveal regional clusters for hyper-localized actions.
Engage VIP Customers
Automatically identify key decision-makers and high-potential leads – and reach out at the perfect moment.
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Automated VIP detection based on role, industry, and interests.
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Precision targeting for faster deal closures.
Efficiency through Automation
Cut down on manual work and accelerate your sales with structured, instantly usable data.
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Automatically capture, prioritize, and push all relevant visitor data to your CRM – including lead scoring based on dwell time, interests & engagement.
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Live dashboards and reports track follow-ups, lead status, and conversion rates in real time.
Social Media Campaigns
Leverage detailed insights to personalize your social media campaigns and run high-impact retargeting ads.
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Boost clicks and conversions with hyper-targeted ads.
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Combine online and offline data for seamless customer journeys.
Cross-Selling & Customer Retention
Unlock new revenue opportunities through data-driven recommendations to your existing contacts.
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Increase Customer Lifetime Value (CLV) through interest-based lead segmentation.
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Run automated cross-selling via email or CRM campaigns.
Automated Lead Integration
Every visitor becomes a structured CRM lead – seamlessly synced with HubSpot, Salesforce, or directly into TRAKKER.
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Leads enter your CRM fully segmented and prioritized.
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Launch follow-ups directly from TRAKKER or your marketing tool.
TRAKKER: The All-in-One Tool
Tracking, analytics & marketing – seamlessly integrated.
Data Collection
Maximize lead capture through precise real-time data collection.
No valuable lead gets lost.
Data Analysis
Combined insights from interests, demographics, and location.
For measurably better decisions and campaigns.
Conversion
More deals through personalized marketing and CRM integration.
Automated and measurable.
How TRAKKER Works
Using a discreet sensor network, and real-time analysis, TRAKKER relies on
a leading tracking technology to capture movements with super high accuracy,
delivering precise data for your event analytics tools.
Guest Management
Registration & Data Collection
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doo.net
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eventim
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cvent
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TRAKKER
Check In
& Data Sync
Invisible Live Tracking
TRAKKER
Marketing
Automation
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Hubspot
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Salesforce
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Apollo.io
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TRAKKER