For retailers who want to leverage in-store analytics.
With TRAKKER Retail Analytics, you understand customer behavior in real time and optimize every step of the customer journey – from store layout to personalized communication.
The challenges of modern retail
Without transparent insights into customer flows, preferences, and interactions, you miss out on sales potential and loyal customers.
Staffing gaps during peak hours
No overview of where help is needed
If no staff are available when demand peaks, service quality drops and conversion rates suffer.
Long checkout times
Frustration at the point of sale
Long queues cost nerves and revenue – many customers abandon purchases.
Missing
real-time analytics
Decisions are based on outdated data
Instead of reacting instantly, valuable time is lost in analysis – and opportunities for optimization are missed.
These 6 issues cost you revenue and efficiency
Lack of personalization
Same message for all customers
Marketing without behavioral data misses the mark – customers feel alienated and churn.
Unclear
customer paths
Customer flows are uncoordinated
Without orientation or guided navigation, customers overlook offers.
Ineffective product placement
Top products in the wrong location
Lack of movement data leads to poor shelf visibility – and lost sales.
Your benefits with
TRAKKER Retail Analytics
Turn data into real success
with our retail analytics software.
Transparent customer flows
Understand how customers move through your store and use those insights strategically.
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Real-time heatmaps & movement patterns
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Identify hot zones & optimize layout
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Design smart store navigation
Digitized checkout processes
Reduce wait times and increase completions with app-based payment.
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Smartphone self-checkout
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No queues, no checkout counters
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Fewer abandoned carts, higher conversion
Personalized customer engagement
Use retail tracking to deliver relevant messages at the point of sale.
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In-app offers & product recommendations
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Behavioral segmentation
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Automated real-time push campaigns
Efficient staff planning
Use accurate visitor data to optimize staff deployment.
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Live occupancy per zone
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Predict and manage peak hours
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Targeted assistance where it matters
Optimized product placement
Use accurate visitor data to optimize staff deployment.
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Live occupancy per zone
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Predict and manage peak hours
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Targeted assistance where it matters
Real-time dashboards
Track your most important KPIs at a glance with our retail analytics dashboard.
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Intuitive live visualizations
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Store-specific KPI monitoring
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Instant insights, no delays
Seamless app integration
TRAKKER connects with apps like IKEA Family, Payback, or REWE Bonus.
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Sync store & app data
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Trigger behavior-based push notifications
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Align online and in-store campaigns
Efficient retail marketing with TRAKKER
Retail analytics
in real time
Understand
customer behavior
Retail tracking
down to shelf level
Personalized
store campaigns
How TRAKKER works in retail
Our retail analytics software combines app tracking, sensors, and real-time analysis
delivering movement data with up to 30 cm accuracy.
App Download
Purchase Planning
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Rewe BONUS
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IKEA Family
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Payback
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TRAKKER
Enter Store
Movement Tracking
Your App
+ TRAKKER
Marketing
Automation
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Rewe BONUS
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IKEA Family
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Payback
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TRAKKER
More features for smart retail tracking
Complement your analytics with smart features
for security, interaction, and loyalty.
Security management
Automatic alerts for over-occupancy
in real time.
Customer management
Integrated push notifications
& loyalty features
In-store navigation
App-based product navigation
with 30 cm precision
Smart communication
Push notifications & emails
with relevant content
Gamification & incentives
Treasure hunts, bonus actions
customer engagement made fun
Integrated payment system
Self-checkout & mobile payments
no queues, no delays
Built for events.
Now tailored for retail.
Transparent and GDPR-compliant data processing.
Modular deployment – from small areas to large-scale halls.
Currently in Use at
Internal Pilot Events
Developed in collaboration
with event and marketing experts.