For exhibitors
who want real leads.
With TRAKKER, you can elevate your trade show marketing:
automated lead capture, qualified lead lists, and in-depth analytics.
TRAKKER is provided by the event organizer
ask your organizer if you want to use TRAKKER at your booth.
Plenty of contacts.
But no qualified leads?
Despite high visitor numbers, there's often no proof of genuine interest.
Marketing budgets go to waste – without usable data.
Missing arguments for marketing
Without fact-based event analytics, there’s no proof of audience fit, performance, or ROI.
Success metrics and learnings are lost.
Superficial metrics
Figures like visitor count or scan rate say little about true interest or target group fit.
Without deep event analytics, valuable potential remains hidden.
Hardly any
qualified leads
Visitors at your booth remain anonymous.
Without precise event lead capture, you miss out on ready-to-buy decision-makers – unnoticed.
Unclear booth performance
Which area performs? Which product draws attention?
Without data-driven insights, you lack the foundation for action.
These 6 problems slow you down
Time-consuming follow-up
Manual lead capture, note-taking, and CRM transfer waste time and lead to data loss.
Without automated processes, efficiency falls short.
No control
during the event
You don’t know where interest is rising or where visitors are dropping off.
Valuable conversations slip by unused.
Your exhibitor benefits with TRAKKER
These benefits are yours if your event organizer uses TRAKKER
or if you recommend it to them.
Live Visitor Intelligence
See in real time how many visitors are where and when – and react instantly.
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Data-based control of your conversations
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Focus on hot zones and relevant audiences
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Heatmaps for team briefings and booth optimization
Automated trade show lead capture
The integrated system turns every interaction into qualified leads – no app, scanner, or manual work required.
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Interest detection based on dwell time and behavior
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Export ready-to-use lead lists directly to your CRM
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Instant follow-ups via email or marketing automation
Make event marketing measurable
Prove your trade show success with clear KPIs and data-backed arguments.
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Lead rate, contact quality, and conversion potential
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Internal reports for management and sales teams
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Justification for budget approvals and reinvestments
Booth performance tracking
Measure which areas, content, or exhibits perform best – and optimize accordingly.
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Dwell time analysis per zone or exhibit
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Real-time detection of optimization potential
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Data-based insights for future events
Audience data & interest profiles
Find out more about your visitors:
Who are your potential customers -
and what are they interested in?
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Analysis of age, industry, origin, and interests
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Audience clusters for personalized outreach
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Solid base for marketing and sales strategies
Smart follow-up & CRM integration
TRAKKER automates your post-event process – from lead management to email.
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GDPR-compliant lead transfer
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Automatic tagging & segmentation
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Direct integration with popular CRM systems
Efficient trade show presence thanks to event marketing tools
Automated
Lead Generation
Cloud-based
always available
Efficient
Event Marketing
Real-time
optimization
How TRAKKER Works
Using a discreet sensor network, and real-time analysis, TRAKKER relies on
a leading tracking technology to capture movements with super high accuracy,
delivering precise data for your event analytics tools.
Guest Management
Registration & Data Collection
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doo.net
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eventim
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cvent
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TRAKKER
Check In
& Data Sync
Invisible Live Tracking
TRAKKER
Marketing
Automation
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Hubspot
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Salesforce
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Apollo.io
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TRAKKER
More features for smart event lead generation
Boost your trade show marketing with innovative features
for safety, engagement, and monetization.
Safety Optimization
Alerts for exceeding live thresholds
Guest Management
Invitation and info-mailing systems
Navigation
Real-time guidance
Information Sharing
Notifications via
email or push messages
Gamification
Interactive event experiences, such as treasure hunts.
Integrated Payment Systems
Seamless payments via smartphones upon exiting.
Built for real-world events.
Trusted by innovators.
Transparent and GDPR-compliant data processing.
Modular deployment – from small areas to large-scale halls.
Currently in Use at
Internal Pilot Events
Developed in collaboration
with event and marketing experts.