For Agencies Seeking
Measurable Event Success
TRAKKER empowers your event concepts with data-driven insights and scalability:
Automated lead generation, live tracking, and valuable analytics for your clients and campaigns.
Implemented by the event organizer, TRAKKER allows you, as an agency,
to directly benefit during planning, execution, and reporting phases.
Big Ideas.
But No Data Foundation?
You deliver compelling concepts
but lack the means to demonstrate performance?
Without concrete data, success remains subjective,
making your services difficult to compare.
No Real-Time Control
Inability to Adjust Concepts During the Event
Opportunities for upselling are missed due to delayed insights.
Fragmented
Data Sources
Media Disruptions and Lack of Integration
Data from invitation tools and CRM systems are siloed - preventing a comprehensive view for strategic planning.
These 6 Challenges Hinder Your Projects
Superficial Success Metrics
Scan Rates and Visitor Numbers Without Depth
Clients receive only raw data, lacking genuine insights into behavior and interest.
Time-Consuming Reporting
Manual Spreadsheets, Evaluations, and Data Maintenance
Analysts spend more time managing data than developing strategies.
Unclear Target Group Segmentation
Limited Insights into Demographics, Interests, or Dwell Time
Without precise persona data, marketing and communication efforts may fall flat.
Insufficient ROI Evidence
Clients Demand Hard Numbers, But Only Estimates Are Available
Without clear impact evidence, follow-up projects may be jeopardized.
Your Agency Benefits with TRAKKER
Enhance Impact, Revenue, and Client Retention.
Real-Time Data for Your Event Concept
Plan spaces, pathways, and product placements based on precise event marketing data.
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Live heatmaps
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Immediate identification and utilization of hot zones
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Dynamic space adjustments
Add-On to Your Agency Services
TRAKKER seamlessly integrates into your offerings - ideal for innovative event marketing concepts.
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GDPR-compliant
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Customized agency dashboards
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Integrated event success measurement reporting
New Arguments for Your Clients
Prove effectiveness. Secure budgets.
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Event analytics as a reporting foundation
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KPI-based post-event consulting
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Develop strategies instead of merely managing results
Automated Lead Capture
TRAKKER identifies who is interested, when, and for how long—forming the basis for effective event success measurement.
No apps or scanners required.
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Interest tracking based on dwell time
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Export CRM-ready lead lists
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Immediate follow-up via email or automation
Event Performance in Black and White
Demonstrate to your clients: This is how your concept performs.
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Qualified leads as a success metric
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Dwell time per zone and topic
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Targeted analysis by industry, origin, and interest
Why TRAKKER for agencies?
Because event marketing should be measurable.
And strong concepts deserve strong data.
TRAKKER is implemented by the organizer.
you use it directly for your client projects.
Expand your portfolio with data-driven event marketing.
We support you with your pitch, integration, and rollout.
Efficient Event Marketing with TRAKKER
Precise
Event Marketing
Reliable
Concept Analyses
In-Depth Success Measurement
Marketing
Optimization
How TRAKKER Works
Using a discreet sensor network, and real-time analysis, TRAKKER relies on
a leading tracking technology to capture movements with super high accuracy,
delivering precise data for your event analytics tools.
Guest Management
Registration & Data Collection
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doo.net
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eventim
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cvent
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TRAKKER
Check In
& Data Sync
Invisible Live Tracking
TRAKKER
Marketing
Automation
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Hubspot
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Salesforce
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Apollo.io
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TRAKKER
TRAKKER Complements
Your Event Marketing Concept Perfectly
Position yourself as a modern agency focused on
qualified leads and measurable success.
Safety Optimization
Alerts for exceeding live thresholds
Guest Management
Invitation and info-mailing systems
Navigation
Real-time guidance
Information Sharing
Notifications via
email or push messages
Gamification
Interactive event experiences, such as treasure hunts.
Integrated Payment Systems
Seamless payments via smartphones upon exiting.
Built for real-world events.
Trusted by innovators.
Transparent and GDPR-compliant data processing.
Modular deployment – from small areas to large-scale halls.
Currently in Use at
Internal Pilot Events
Developed in collaboration
with event and marketing experts.