In Seconds
from Visitor to Lead
TRAKKER is a smart event-tracking software that uses
a discreet sensor network to capture visitor movements in real time
and present them on intuitive KPI dashboards.
How TRAKKER Works
Using a discreet sensor network, and real-time analysis, TRAKKER relies on
a leading tracking technology to capture movements with super high accuracy,
delivering precise data for your event analytics tools.
Guest Management
Registration & Data Collection
-
doo.net
-
eventim
-
cvent
-
TRAKKER
Check In
& Data Sync
Invisible
Live Tracking
TRAKKER
Marketing
Automation
-
Hubspot
-
Salesforce
-
Apollo.io
-
TRAKKER
All insights converge in your central KPI event dashboard for fast decision-making
and maximum transparency.
Why TRAKKER is Not Just Another Tool
but the New Standard for Events
Precise Tracking
Achieve up to 30 cm accuracy with a discreet sensor network
Live KPIs & Dashboard
Analyze visitor data in real-time featuring graphs and lists.
Automated Lead Capture
Visitors are automatically captured as qualified leads with profiles.
Effortless Integration
Seamlessly integrates with CRM & marketing tools like HubSpot and more.
Integrated Setup
Install sensors, and you’re
ready to go - no app needed.
Marketing, Not Data Chaos
All data is campaign-ready: segmented, filterable, and immediately usable.
Advanced Technology for the
Most Precise Real-Time Tracking
Using the most innovative technology,
we deliver top accuracy with zero delays.
Sensors
Setup for Precise Event Tracking
Effortless Venue Integration:
Mount our sensors on existing structures—configured to your floorplan—so setup runs alongside your normal event prep.
Visitor Tagging, Simplified:
Attendees receive printed name-badges including small devices at check-in, linking them automatically to the system.
Zero-Delay Deployment
Install and configure in parallel with venue setup—TRAKKER is up and running by go-live.
Instant Live Data:
No batch jobs or waiting: all visitor metrics appear in your dashboard the moment they happen.
Efficient Sensor Tracking
Accurate real-time tracking, cost-efficient:
A discreet sensor network delivers precise visitor data live
- no expensive infrastructure required.
Outperforms other location systems:
Beats traditional approaches on energy efficiency, tracking accuracy, and ease of deployment.
Hands-free visitor tracking:
The technology works without any active interaction from visitors—no apps, no QR code scanning or NFC needed.
Privacy-first data processin:
All movement data is processed in compliance with GDPR, ensuring your visitors’ privacy is always protected.
Our Technology
Powerful Software
for Integration and Automation
Leverage our cloud-based platform for comprehensive data analysis,
automated lead generation, and seamless event integration.
Data Capture & Platform Integration
Seamless Connection for Precise Analysis
Always-On Tracking:
Small devices emit continuous signals to capture every visitor movement.
Intelligent Signal Mapping:
Our system links those signals to individual profiles—measuring flow, dwell times, and engagement..
Live Data Streaming:
All metrics feed straight into your dashboard in real time—no delays, no extra processing.
Accurate, Secure & Personalized Analysis
Integration with External Tools:
Our platform enables seamless integration with external tools like Eventim, Cvent, and other event management systems.
GDPR-Compliant Data Processing:
All data processing is carried out in compliance with GDPR on secure servers in Germany.
Personalized Insights Through Data Fusion:
By combining collected data with external sources, personalized insights and analyses can be derived to develop targeted marketing strategies.
Cloud-Based
Data Processing
Automated
Lead Generation
Contactless Capture of Relevant Contacts
Automatic Visitor Detection:
Once a visitor enters a defined zone, they are automatically detected by the sensors.
Creation of Interest Profiles:
Based on dwell time, movement patterns, and interactions, a detailed interest profile is generated.
No Manual Scanning Required:
TRAKKER eliminates traditional scanning or form-based processes. All relevant data is automatically captured and made available to exhibitors in the event KPI dashboard.
Targeted Lead Lists:
Based on dwell time, movement patterns, and interests, TRAKKER automatically creates lead lists that can be used directly for follow-ups or personalized marketing campaigns—compliant with GDPR and without manual effort.
Clear Overview of Behavior & Potential
Heatmaps for Visitor Density & Movement Paths:
Visualizations provide a quick overview of where visitors are and how they move through the area.
Dwell Time Analysis & Interaction Patterns:
TRAKKER analyzes how long visitors linger in certain zones and which offerings they interact with.
Anomaly Detection & Audience Segmentation:
Smart algorithms detect unusual patterns and automatically segment leads by interest.
Interactive Dashboards:
All relevant KPIs are displayed in clear, interactive event KPI dashboards for optimization during and after the event.
Data Analysis
& Insights
API & CRM Integration
Seamlessly Connected to Your System
Integration with Event Tools:
TRAKKER integrates directly with leading event platforms like Cvent and Eventbrite, enabling efficient participant data import.
Linking with CRM/ERP Systems:
The platform supports interfaces with popular CRM and ERP systems like HubSpot and ActiveCampaign.
Automated Data Import & Synchronization:
Automated syncing of data sources eliminates manual effort.
Personalization with Existing
Customer Data: Combine real-time movement data with existing customer profiles for targeted campaigns and offers.
Built for real-world events.
Trusted by innovators.
Transparent and GDPR-compliant data processing.
Modular deployment – from small areas to large-scale halls.
Currently in Use at
Internal Pilot Events
Developed in collaboration
with event and marketing experts.
