For organizers who want to get more out of their events.
Real-time event tracking, automated lead capture and in-depth analytics
optimize your planning, inspire exhibitors and tap into new revenue streams.
Events provide contacts.
But rarely real leads.
Many organizers and exhibitors invest large budgets
and receive a fraction of the potentially usable data in return.
Meaningless KPIs
Ticket numbers and booth visits say nothing about dwell time, lead quality, or target groups.
You’re left with
no real insights.
No control
during the event
Without real-time data, bottlenecks, empty zones, and visitor flows are left to gut feeling.
Issues are only recognized when it's already too late.
Space planning based on assumptions
Without movement data, your hall layout is built on assumptions rather than facts.
Potential of zones
remains untapped.
Many visitors,
but no real leads
Without precise visitor tracking, there’s no way to tell who was truly interested.
Exhibitors see
no measurable success.
These 6 problems cost you revenue and trust
Time-consuming
post-processing
Scans, spreadsheets, and feedback forms cost time and nerves.
Manual processes tie up valuable resources.
Sponsorship without selling points
Without solid reach and audience data, the value of your advertising spaces remains unclear.
Spaces are hard to price – or even to sell.
More overview.
Better decisions. Higher ROI.
Your organizer benefits with TRAKKER
Live Visitor Intelligence
Real-time tracking for full transparency
See where your visitors are in real time and take immediate action.
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Identify bottlenecks and crowding early
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Steer visitor flows dynamically and optimize hall layout
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Live heatmaps for fast, informed decisions
Space & Resource Optimization
Plan efficiently with real data
Say goodbye to guesswork: Place booths and allocate staff based on actual needs.
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Ideal staffing during peak times
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Optimal booth placements through visitor heatmaps
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Continuous improvement through monthly reports
Smart Ad Spaces & Sponsorship
Data-driven brand placements
Use heatmap analytics to price and place your ad spaces effectively.
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Personalized on-site ads at strategic hotspots
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Brand activations in relevant zones
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Increased revenue through data-backed sponsorship
KPI Dashboard & Monetization
Central metrics & new revenue streams
All relevant event KPIs in one intuitive dashboard – for you and your premium exhibitors.
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Key metrics like visitor count, dwell time, and conversion rates at a glance
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White-label access for exhibitors as a premium service
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Data-driven sponsorship packages as new revenue drivers
Demographics & Audience Insights
Visitor profiles for targeted communication
Understand who your visitors really are – and tailor your outreach accordingly.
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Analysis of age, industry, and origin
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Define new target segments for upcoming events
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A solid base for attractive sponsor & partner offers
Automated Follow-Ups
Seamless lead transfer & CRM integration
Provide exhibitors with ready-to-use lead lists – no manual work required.
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Fully automated export into your or your exhibitors' CRM
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Built-in mailing function for immediate follow-ups
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GDPR-compliant lead tracking without apps or scanners
Efficient Event Marketing with TRAKKER
Comprehensive
space analysis
Targeted audience
and product insights
Strategic marketing campaigns
Performance
optimization
How TRAKKER Works
Using a discreet sensor network, and real-time analysis, TRAKKER relies on
a leading tracking technology to capture movements with super high accuracy,
delivering precise data for your event analytics tools.
Guest Management
Registration & Data Collection
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doo.net
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eventim
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cvent
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TRAKKER
Check In
& Data Sync
Invisible Live Tracking
TRAKKER
Marketing
Automation
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Hubspot
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Salesforce
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Apollo.io
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TRAKKER
Additional Features for Event Analytics
Supplement your event analysis with innovative functions
for security, interaction and monetization.
Safety Optimization
Alerts for exceeding live thresholds
Guest Management
Invitation and info-mailing systems
Navigation
Real-time guidance
Information Sharing
Notifications via
email or push messages
Gamification
Interactive event experiences, such as treasure hunts.
Integrated Payment Systems
Seamless payments via smartphones upon exiting.
Built for real-world events.
Trusted by innovators.
Transparent and GDPR-compliant data processing.
Modular deployment – from small areas to large-scale halls.
Currently in Use at
Internal Pilot Events
Developed in collaboration
with event and marketing experts.