How the High‑Tech Gründerfonds Family Day measured engagement across four distinct visitor groups, and what that means for any high-intent commercial space.
High‑Tech Gründerfonds runs one of Europe's larger investor community events: a full day, several halls, four audiences with very different reasons for being there.
They had check-ins, a contact list and a survey. What they lacked was the event itself: the hours between the door and the exit.
Illustrative pattern, not client values.
Instead of treating the room as one generic audience, each group was tracked as its own analytics dimension: across zones, over time, and by depth of engagement.
The question shifted from "who came to the event?" to "which groups showed interest, and where?"
Interest was read not from presence alone, but from behavioral signals indicating different depths of intent. The same primitives apply in any space: pass by, approach, glance, dwell, engage, return, bounce, exit.
The value was never a single number. It was walking into the next planning meeting with evidence instead of opinions.
By the end they could see how flow developed hour by hour, which areas drew which audiences, and where people bounced.
They arrived with no success metrics. They left with a list of new questions.
"Working with TRAKKER at the HTGF Family Day was a fantastic experience. By categorizing participants and utilizing movement tracking, we gained valuable data-driven insights into attendee engagement. Yuting, Alex and Ahmed provided exceptional support throughout both the planning phase and live on-site execution."
Every high-intent space can count who entered. The harder question is what happened inside. This framework translates directly.
We'll walk you through how this framework would apply to your floor plan.
Published with the client's consent. No actual KPI values from the deployment are disclosed on this page; all figures and visuals shown are illustrative.
