Working notes on visitor behavior, positioning accuracy, and measuring people lawfully.
Eight approaches, from manual counting to wearable positioning. What each genuinely measures, and where each one stops.
Read the comparison →Heatmaps show where people stood, not whether anything happened. A practical KPI framework: attraction, engagement depth and value per square metre.
Read the guide →Most event leads are never contacted. The problem isn't the CRM, it's that a scan carries no signal about interest.
Read the guide →Which measurement approaches hold up legally in Europe, and why a tiered model beats opt-in-only.
Read the guide →Three people standing in one spot for ninety seconds look identical to a counter. One was interested, one was waiting, one was lost..
Read the guide →Room-level, zone-level and sub-metre positioning answer different questions. What each accuracy tier can and cannot tell you.
Read the comparison →Language models had a corpus waiting for them. Physical behavior was never written down. Why it can only be sensed.
Read the essay →