Mit TRAKKER Retail Analytics verstehen Sie das Kundenverhalten in Echtzeit und optimieren jeden Schritt der Customer Journey – von der Ladengestaltung bis zur personalisierten Ansprache.

Our Retail Analytics Software, TRAKKER, collects and analyzes data from retail environments to provide insights into customer behavior and sales performance. It helps optimize store layouts, improve product placement, and directly engage the target audience through personalized marketing strategies.

Through targeted email or social media campaigns, interactive payment systems, live navigation to products, and optimal product placements, our software significantly contributes to retail marketing, boosting both conversion rates and revenue.

Retail refers to the sale of goods or services directly to end consumers. The goal of retail is to make products accessible and appealing to customers, creating a positive shopping experience.

Retail analytics tools can comply with GDPR regulations, but this depends on how data is processed. To meet GDPR standards, data should be collected anonymously or through beacon IDs, avoiding direct identification unless explicit consent is provided. Personal data must be securely stored on GDPR-compliant servers or cloud systems, typically within the EU. Transparency is key: retailers must clearly communicate how data is handled, offer opt-in consent at registration, and provide customers with access to or deletion of their data. Properly implemented, retail analytics tools can deliver actionable insights while fully respecting data privacy laws. For example, solutions like TRAKKER meet all these criteria, ensuring secure, transparent, and GDPR-compliant data handling.

Retail marketing is crucial for effectively reaching customers, motivating them to make purchases, and strengthening their loyalty to the brand. It ensures that products are attractively presented and relevant advertising campaigns are implemented.

Event tracking tools can comply with GDPR regulations, but this depends on how the data is processed. To meet GDPR standards, data must be collected anonymously, avoiding the direct identification of individuals unless explicit consent is given. Personal data must be securely stored on GDPR-compliant servers or cloud systems, typically within the EU, ensuring lawful data processing. Transparency is essential: organizers must clearly communicate how data is handled, offer opt-in consent during registration, and provide participants with the ability to access or delete their data. When implemented properly, event tracking tools can provide valuable insights while fully respecting data privacy laws. For example, solutions like TRAKKER adhere to all these requirements, ensuring secure, transparent, and GDPR-compliant data handling.

Event tracking monitors the movements and interactions of participants at an event using technologies like Bluetooth beacons, QR codes, or NFC. The collected data shows in real-time where guests are located, which areas are most frequented, and how long visitors stay. These insights help organizers optimize visitor flows and target audiences more effectively.

Our Event Marketing Tool, TRAKKER, is a software designed to plan and optimize events. It tracks visitor flows and interests, analyzes target audiences, and enables tailored marketing campaigns. This increases conversion rates and supports long-term customer retention with exhibitors.

Event marketing software is ideal for organizers, exhibitors, and event venues that aim to make their events more efficient and measurable. It supports organizers in planning and optimization, helps exhibitors directly target audiences, and enables venues to use resources effectively.

An event marketing tool allows for better audience targeting by analyzing participant profiles and interests. Targeted marketing efforts can increase conversion rates. TRAKKER’s KPI dashboard provides insights into key metrics, enabling organizers to evaluate event success in real-time and make adjustments as needed.